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Uncover how customers are really experiencing your business

no long-term contracts
Set-up in 10 minutes
Prices starting at $25

Mystery Shopping for Small Businesses

Our team has 20+ years experience building scalable mystery shopping programs across the country. Our network of evaluators will gather real-time insights while visiting your brick and mortar locations, shopping your website or interacting with your team over the phone.

Mystery shopper
In store experience

Evaluate your customer experience

See what your customers see in-store, online, and by phone. Mystery shoppers will evaluate your business locations on whatever aspects are most important to you—from cleanliness to call wait times.

Competitive landscape

Understand your competitive landscape

Understand your competition from the eyes of your customers to ensure your small business is differentiated—and wins on experience.

See how employees are performing

No business can succeed without great employees. Get the independent validation you need to reward employees for a job well done or to coach them on how to do better.

Mystery shopper evaluation

How it works

Build your program

Build your program

Based on your industry, total budget and learning needs, build a program that works for you.


Choose questions

Use one of our standardized mystery shop forms, or create a totally custom questionnaire.

Launch evaluator

Enter locations

Enter your business locations, phone numbers and/or websites that need to be evaluated.

Review findings

Review findings

After your mystery shop is complete, review detailed reports and compare results over time.

Learn More

Explore more

How are shoppers selected?

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CustomerOptix boasts a panel of almost one million independent shoppers throughout the United States, all of whom have provided extensive demographic information. We carefully match shoppers to projects based on factors such as the quality of their past work for us, their proximity to the job location, and the general profile of the target customer.

Can I customize my shopper's questionnaire?

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You can add up to five questions of your choice at no additional fee. Questions can be formatted as yes/no, multiple choice, or open-ended.

How quickly will I receive my final reports?

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Once we begin inviting shoppers to take the survey, you’ll receive each survey immediately after it’s submitted by each shopper and it has been reviewed by our quality assurance team.

Request More Information

Get in touch with our team to learn how mystery shopping can help your small business gain a competitive edge by winning on experience.

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