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Uncover how customers are really experiencing your business

no long-term contracts
Set-up in 10 minutes
Prices starting at $25

Mystery Shopping for Small Businesses

Our team has 24+ years experience helping companies improve their customer experience. Our network of more than 1 MILLION evaluators will gather real-time insights while visiting your locations, shopping your website or interacting with your team over the phone.

Mystery shopper
In store experience

Improve your customer experience

See what your customers see in-store, online, and by phone. Whether it's customer service, selling skills, product availability, suspected theft, or compliance with your policies, we'll tell you exactly how your business performs - through the eyes of a customer.

Competitive landscape

Understand your competitive landscape

Ever wanted to know what your competitors are up to?  Let us be your eyes and ears - then turn that information into strategies that help you beat them.

How does your team perform?

Get the independent validation you need to reward team members & managers for a job well done, or to coach them on how to do better.

Mystery shopper evaluation

How it works

Build your program

Build your program

Based on your industry, total budget and learning needs, build a program that works for you.


Choose questions

Use one of our standardized mystery shop forms, or create a totally custom questionnaire.

Launch evaluator

Enter locations

Enter your business locations, phone numbers and/or websites that need to be evaluated.

Review findings

Review findings

After your mystery shop is complete, review detailed reports and compare results over time.

Learn More

Explore more

How are shoppers selected?

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CustomerOptix boasts a panel of almost one million independent shoppers throughout the United States, all of whom have provided extensive demographic information. We carefully match shoppers to projects based on factors such as the quality of their past work for us, their proximity to the job location, and the general profile of the target customer.

Can I customize my shopper's questionnaire?

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You can add up to five questions of your choice at no additional fee. Questions can be formatted as yes/no, multiple choice, or open-ended.

How quickly will I receive my final reports?

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Once we begin inviting shoppers to take the survey, you’ll receive each survey immediately after it’s submitted by each shopper and it has been reviewed by our quality assurance team.

Request More Information

Get in touch with our team to learn how mystery shopping can help your small business gain a competitive edge by winning on experience.

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