Mystery Shopping
Mystery Shopping made simple and affordable.
Access the market-leading shopper network used by Fortune 500 companies with tools tailored for growing businesses—starting at just $45.
Advanced tools, experienced evaluators, dead simple to set up and drive consistency, loyalty, and revenue.
Use our proven evaluation frameworks or create completely custom questionnaires. We adapt to how you run your business, not the other way around.
Launch your first mystery shop in under 10 minutes. Get detailed reports faster than it takes most competitors to return your call.
Our network of 1M+ trained evaluators visit as authentic customers, giving you unbiased feedback you can act on immediately — not generic surveys.
Enterprise-grade tools, small business prices.
Accessing enterprise-grade used to be impossible for small to mid-sized businesses. CustomerOptix is changing the game. Access our advanced insights and nationwide evaluator network with the flexibility and pricing that works for growing businesses.
Build Your Program
Tell us what matters most to your business. Choose from our industry-proven evaluation criteria or create completely custom questionnaires. Whether you're testing sales processes, service quality, or compliance standards, we'll design a program that gives you the insights you actually need.
Gather Comprehensive Experience Data
Our trained mystery shoppers visit your locations as authentic customers. They follow your exact customer journey—from first contact to final transaction—documenting every detail that impacts your customer experience. No obvious note-taking, no suspicious behavior, just real customer interactions.
Review & Take Action
Receive detailed reports within 72 hours that identify exactly what's working and what needs attention. Every report is verified by our Quality Assurance team before it reaches you, so you get reliable data you can trust to make business decisions.
Complete visibility across every customer touchpoint
Whether customers find you in-person, online, or over the phone, we'll help you deliver consistent experiences that drive loyalty and revenue.
In-Person
Evaluate the complete customer journey at your physical locations. From parking lot to checkout, we assess service quality, cleanliness, product knowledge, and adherence to your brand standards.
Online
Test your website's user experience, product presentation, and checkout process. Identify friction points that are costing you conversions and revenue.
Phone
Assess phone etiquette, product knowledge, and sales processes. Ensure every call creates a positive impression that moves prospects closer to purchase.
FAQs
Who performs the evaluations?
CustomerOptix has more than one million independent shoppers who have signed up in our panel throughout North America and we have extensive demographic information about each of them. We assign them based on the quality of their past work for us geographical proximity to each location and the general profile of your typical customers.
What type of quality assurance is performed before the reports are sent?
Before it is sent to you every report is read word-for-word and score-for-score by one of our specially-trained employee QA specialists. They make sure that the shoppers have followed your requirements complied with our quality & performance standards and performed great work. They also provide the shopper with detailed feedback and grade them on each report so that they know how they've done. Shoppers must maintain a minimum grade average to continue to receive future shop offers and the higher-graded shoppers receive more shop offers.
Is any summary/roll-up reporting provided?
This feature is coming soon. You'll be able to view and download individual surveys as well as summary/roll-up reports that allow you to compare trends over time locations questions etc.
How quickly will I receive my reports?
It could be as quick as just 48-72 hours from when you place your order. Usually it’s within two weeks of placing an order because we need to source the best shoppers verify their availability and educate them on your specific requirements. Your specific geographical location(s) will also affect this – those in outlying/rural area may take longer. Even though we have more than 1 million evaluators in our proprietary panel the panel mirrors where the population is but rest assured we can cover any geographical location.
How often can my locations be shopped?
As often as you like! You will enter the frequency details for your locations at checkout and will have options to choose from including weekly monthly and quarterly. All orders can be set up as one-time or recurring.
How do I specify the locations I need shopped?
It’s easy - just enter the name or address of your location(s) and the system suggests locations to select from. When you see yours click on it and the system does the rest. If you are getting shopped via phone or website simply enter your phone number or website URL instead.
How do I know the shoppers actually visit/call my locations?
We're obsessive about quality. Though our system has many automated checks in it every report is reviewed by an actual human. Our robust QA process includes a 28-point integrity-validation checklist. Included in this is geo-coding on reports requiring receipts to be submitted when purchases are made and more.
How are the shoppers coached on the requirements of my program?
Shoppers are provided with a combination of videos written documents and online instruction on your requirements.
Do you require a contract a commitment for a specific length of time or a minimum spend?
No way! But you can easily re-order and you can also place a recurring order.
Do I have to re-enter my locations every time I place an order?
Absolutely not. As long as you have set up an account you can access your order history including all locations previously shopped.
Do I have to create an account?
Only if you place a recurring order or want to easily re-order. If you are placing a one-time order you can check out as a guest without creating an account.
Can I customize the survey questionnaire?
Yep! You can add up to five questions of your choice to the form at no additional fee. Questions can be formatted as yes/no multiple choice or open-ended.
Can I use my own questionnaire?
Yes! We'll be happy to help you setup a custom program. In order to cover setup and additional costs at our end it requires a small one-time fee and a minimum 6-month commitment. But we know you'll love the work so much that you'll stay with us much longer!
Can the reports be sent to more than one person at the same time?
Yes. Reports can be sent to multiple people via email and you simply enter that information when you place your initial order.
Stop guessing. Start knowing.
Turn uncertainty into certainty. Get the real story about your customer experience with professional mystery shopping that delivers facts, not assumptions.